The Arla Protein introduction campaign aimed to show that protein isn't just for elite athletes, but for everyone who enjoys staying active in their own way. Built around the playful concept ‘Lekker voor je xxx spieren’, the campaign celebrated all the muscles we use in everyday life, combining the benefits of protein with great taste. The mango, chocolate and strawberry variants were brought to life through bold visuals and animation across digital, print and out-of-home channels.
ROLE
Translating the creative concept into high-resolution campaign visuals
Preparing production-ready assets in collaboration with the animator
