Pasta dei Ragazzi was founded by three Italian friends who wanted to bring authentic, freshly prepared pasta to the Netherlands. Combining traditional recipes with quality ingredients, they created a takeaway concept that brings the Italian dining experience into people's homes.
The visual identity reflects the personal and handcrafted nature of the brand. The logo features illustrations of the three founders cooking together, highlighting their shared passion for food and the freshly prepared dishes. Hand-drawn elements throughout the identity reinforce the homemade character, creating a playful and approachable brand that feels authentically Italian.
ROLE
Managing client communication and feedback
Creating illustrations and initial design concepts
Developing and executing the designs from sketches to final deliverables
