A subject such as climate change is often presented very heavily. Because of this, I chose a lighter approach with irony. The design is therefore cheerful while the subject is still serious, because we must now take action to prevent our winter from turning into summer. Although it's something that we haven't fully experienced yet, this design hopefully makes people aware of a very possible scenario in the near future. Let's stay away from that scenario by doing something about it together, preferably with a smile.
Winter is the new summer
Digital out of home challenge with the theme re-present. Powered by Ra*w.