Randstad’s global campaign ecosystem brought five campaigns and four specializations together, scaling consistently across 39 markets. Creative delivery was built around close collaboration with the production team in India, developing master assets, templates, and localization workflows for both B2B and B2C campaigns. More than 3,000 assets were delivered across social, digital, video, and OOH, creating a consistent global brand experience across markets.
Role
Leading the design team in India
Developing scalable campaign design systems for digital assets
Driving global campaign delivery across 39 markets
